Google Digital Marketing & eCommerce offered by Coursera

The role of the digital marketer is to attract and engage customers through various channels with the goal of driving transactions and ensuring customer loyalty. This course will give you the skills to succeed in your role by teaching you how to generate leads, use social media and email to communicate with customers, analyze and adjust marketing efforts, and navigate the e-commerce experience from checkout to fulfillment. For complete description visit our Coursera page.